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SEO
Artize’s
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Case Study :
Artize’s SEO

Luxury that looked good, and ranked well.

Visit Site
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Results Achieved

The campaign successfully achieved its core objectives, generating impressive traction and meaningful business impact.
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Organic Sessions Growth

18,775

sessions

Feb 2020 – Dec 2022

558,005

sessions

Jan 2023 – Nov 2025

+2,872%

in organic traffic

Growth

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Organic Users Growth

20,641

users

Feb 2020 – Dec 2022

270,828

users

Jan 2023 – Nov 2025

+1,212%

in organic traffic

Growth

Objectives

Increase Artize’s organic presence within the luxury bathware niche while attracting high-net-worth audiences through premium, intent-driven search visibility.

Challenges

  • Technical Architecture & Core Web Vitals
    Severe technical debt with thousands of HTTPS, sitemap, schema, and architecture errors, alongside page load times exceeding four seconds sitewide.
  • Limited AI Search Visibility
    Artize had negligible presence across AI-powered discovery platforms like ChatGPT, Claude, Gemini, and Perplexity, limiting brand discovery beyond Google.
  • Insufficient Content Depth & Authority
    Category pages lacked depth, topical coverage, and contextual relevance, preventing the website from establishing authority in luxury bathware segments.
  • Underperforming Category Pages
    Weak on-page optimization, thin metadata, and missing intent signals caused category pages to rank poorly despite strong brand positioning.

Strategy

  • Technical Stabilization & Performance Overhaul
    Resolved critical technical errors, restructured site architecture, optimized Core Web Vitals, and reduced load times to meet premium UX benchmarks
  • AI-Search Readiness Optimization
    Enhanced structured data, entity clarity, and semantic content to improve Artize’s visibility and citations across AI-driven answer engines
  • Luxury-Focused Topical Authority Building
    Developed in-depth category content aligned with luxury buying intent, design aesthetics, materials, and craftsmanship to establish subject-matter authority.
  • Category Page SEO Revamp
    Re-optimized category pages with intent-aligned copy, refined metadata, internal linking, and UX improvements to drive rankings and qualified traffic.

Key Outcome

We successfully delivered the campaign, ensuring a seamless and timely launch across channels.
Metric Initial Current
Total Keywords 1,674 2,991
Ranking #11-20 233 496
Ranking #4-20 111 355
Ranking #1-3 52 188

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