case study banner
Our Work
SEO
Essco
Black rightward chevron arrow on a transparent background.
Case Study :
Essco SEO

How SEO Transformed Essco's Organic Growth

Visit Site
White paper sheet with torn edges creating a rough rectangular frame.
A piece of light green translucent tape with wrinkles on a white background.

Results Achieved

The campaign successfully achieved its core objectives, generating impressive traction and meaningful business impact.
Ripped piece of yellow paper with uneven edges on a transparent background.Piece of beige grid-patterned tape torn at the edges and placed diagonally on a white background.

Organic Sessions Growth

3,74,720

sessions

Feb'23 - Jan'24

2,66,669

sessions

Feb'22 - Jan'23

+40.51%

in organic traffic

Growth

Solid dark blue irregular torn paper shape with rough edges.Piece of torn beige tape with green grid lines.

Organic Users Growth

3,41,015

users

Feb'23 - Jan'24

‍

2,38,578

users

Feb'22 - Jan'23

+42.96%

in organic users

Growth

Objectives

To increase Essco's organic visibility and drive qualified traffic by improving search rankings, fixing technical SEO gaps, and creating relevant content for both branded and non-branded keyword segments.

‍

Challenges

  • Weak Non-Branded Visibility: Limited discovery through generic category-level keywords restricted Essco's ability to reach new audiences beyond existing brand searches.
  • Technical SEO Gaps: Suboptimal page speed, poor crawl depth, and metadata inconsistencies prevented key pages from ranking competitively on Google.
  • Content Relevance Deficit: Lack of informational and transactional content aligned with user intent limited both awareness and purchase-driven organic traffic.
  • Low Domain Authority: Insufficient backlink profile and weak page-level authority made it harder to compete against stronger, more established competitor domains.
  • Poor Internal Link Structure: Weak contextual linking between blog posts and category pages limited link equity flow and reduced overall crawlability.

    • Strategy

    1. Content Strategy & Internal Linking

    • Created blog articles covering user problems, buying guides, and product how-tos to capture informational and transactional search intent effectively.
    • Built topic clusters around core product categories to strengthen topical authority and improve visibility across branded and non-branded keywords.
    • Strengthened internal linking between blogs and category pages to distribute link equity, improve crawlability, and drive users to conversion pages.

    2. Technical SEO Optimization

    • Audited and resolved critical issues including slow page speeds, crawl errors, and metadata inconsistencies limiting search engine accessibility across the website.
    • Implemented structured data markup on key pages to improve search engine understanding and increase eligibility for SERP features and rich results.
    • Optimized site architecture and crawl depth to ensure efficient indexing of all important product, category, and landing pages.

    3. Google Algorithm & EEAT Compliance

    • Restructured content to align with Google's EEAT guidelines, ensuring all pages met the quality standards rewarded during Core Updates.
    • Monitored Core Updates closely to quickly identify impacted pages and implement fixes protecting rankings and organic traffic.
    • Regularly audited and refreshed underperforming content to improve relevance, depth, and compliance with Google's Helpful Content standards.

    ‍

    ‍

    Key Outcome

    We successfully delivered the campaign, ensuring a seamless and timely launch across channels.
    Illustration of a large cloud connected by dashed lines to four electronic devices: a smartphone, a laptop, a router, and a desktop computer.
    Ranking Bracket Feb 2023 Jan 2024 Growth (%)
    Top 3 165 215 +30.3%
    Positions 11–20 1,016 1,423 +40.0%
    Positions 21–50 1,811 3,638 +100.9%
    Positions 51–100 1,618 3,575 +120.9%
    Total Keywords Tracked 5,594 10,190 +82.2%

    More Campaigns

    If this caught your eye, here’s what other brands in this category achieved.
    White torn paper edges on a transparent background, creating a paper cutout effect.
    Light turquoise paint stroke with visible brush texture on white background.

    Essco SEO

    A 12-month SEO campaign that significantly grew Essco's organic traffic and keyword visibility.

    Read Now
    White torn paper edges on a transparent background, creating a paper cutout effect.
    Light turquoise paint stroke with visible brush texture on white background.

    Rehau India SEO

    A 12-month SEO campaign that doubled REHAU India's organic traffic to 109,924 sessions.

    Read Now
    Discover Our Work