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Rehau India
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Case Study :
Rehau India SEO

How We Doubled REHAU India's Organic Traffic

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Results Achieved

The campaign successfully achieved its core objectives, generating impressive traction and meaningful business impact.
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Organic Sessions Growth

51,043

sessions

Feb'22 - Jan'23

109,924

sessions

Feb'23 - Jan'24

+115.36%

in organic traffic

Growth

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Organic Users Growth

45,678

users

Feb'23 - Jan'24

‍

101,034

users

Feb'23 - Jan'24

‍

+121.21%

in organic users

Growth

Objectives

To significantly grow REHAU India's organic search visibility and sessions by overcoming Google algorithm challenges through strategic content marketing, technical SEO, and Core Update compliance over 12 months.

‍

Challenges

  • Algorithm Disruptions: Frequent Google Core Updates consistently impacted REHAU India's organic search visibility, causing unpredictable ranking fluctuations for both brand and non-brand keywords throughout the campaign period.
  • Ranking Instability: Existing keyword rankings were highly unstable, making it difficult to maintain consistent SERP positions and protect the organic traffic that the website had previously built over time.
  • Declining Organic Traffic: Prior to the campaign, organic sessions had plateaued with limited growth potential, signaling a clear need for a stronger, more structured SEO strategy to reverse the downward trend.
  • Content Relevance Gap: The website lacked regularly updated, user-focused content aligned with search intent, reducing its ability to compete effectively for high-value keywords in the highly competitive building and furniture solutions market.
  • Weak Internal Link Structure: Poor internal linking across the website limited the flow of link equity between pages, reducing crawlability and preventing high-priority pages from gaining the authority needed to rank competitively on Google.

    • Strategy

    1. Content Marketing & Internal Linking

    • Published regular, user-focused blog content aligned with search intent to consistently improve REHAU India's topical relevance and organic visibility across target keywords.
    • Built topic clusters around furniture, building, and industrial solutions to establish domain authority and strengthen REHAU India's competitive position in search results.
    • Strategically interlinked blogs with high-traffic pages to distribute link equity, improve crawlability, and guide users toward key conversion-focused pages.

    2. Technical SEO Optimization

    • Conducted a full technical audit resolving crawl errors, broken links, duplicate content, and page speed issues that were limiting the website's overall search performance.
    • Optimized meta titles, descriptions, header tags, and canonical tags across key pages to improve search engine crawling, indexing, and ranking accuracy.
    • Enhanced Core Web Vitals, mobile responsiveness, and site architecture to meet Google's page experience standards and stay competitive in search rankings.

    3. Google Core Update Compliance

    • Monitored every Google Core Update closely to identify impacted pages quickly and implement timely corrective SEO actions to protect rankings and traffic.
    • Aligned all content and optimization practices with Google's E-E-A-T guidelines to ensure pages met the quality standards rewarded by Google's algorithm.
    • Regularly audited and refreshed existing content to remove outdated information, improve accuracy, and maintain compliance with Google's helpful content standards.

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