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Canon
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Case Study :
Canon’s B2B Division Large Format Printers

How we generated qualified leads for Canon LFPs

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Objectives

To generate leads for the B2B sales of Canon Printers.

Challenges

  • Niche B2B Audience Identification: Reaching decision-makers in specialized industries with high-value and low-volume demand.
  • Long and Complex Sales Cycles: Managing multiple touchpoints and nurturing leads through extended evaluation and procurement processes.
  • Balancing Lead Quality with Volume: Generating high-intent leads while maintaining cost efficiency and maximizing return on ad spend.

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    Strategy

    Campaign Duration: January 2024 To December 2024

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    Geographies Targeted: PAN India

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    Media Approach: 

    • Highly targeted campaigns to relevant users on Google, Facebook and Instagram. 
    • Use interest audience targeting: Cohort + demographics + geography + competition based defining of TG.
    • Real time campaign optimization to make sure lead quality is maintained as per the requirement. 

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    Key Outcome

    We successfully delivered the campaign, ensuring a seamless and timely launch across channels.
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