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GEO/AEO
Essco
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Case Study :
Essco AEO

Turned queries into category leadership for Essco

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Objectives

Increase AI Visibility for Essco in AI Search Engines.

Essco Bathware had strong traditional SEO performance but minimal visibility inside AI-driven search results.

Brand mentions, citations, and AI Share of Voice were significantly lower than key competitors, limiting visibility across LLM-powered discovery.

Challenges

  • Content optimized for blue-link SEO, not AI interpretation
  • Website architecture not optimized for LLM parsing
  • Low third-party brand mentions and citation signals

Strategy

We implemented a 3-pillar Answer Engine Optimization (AEO) strategy aligned with how AI systems discover, understand, and cite information:

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1. AI-First Content Optimization

  • Authoritative, in-depth content covering complete user intent

  • Entity-rich language aligned with products, concepts, and use cases

  • Answer-ready structure mapped to natural language queries

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2. Structured Technical Architecture

  • Clear heading hierarchies and semantic HTML

  • Strong internal entity connections and topic clustering

  • Improved crawlability and contextual clarity for LLMs

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3. Brand Mentions & Citation Signals

  • Creation of citation-worthy assets (guides, insights, data-led content)

  • Increased contextual third-party brand mentions

  • Strengthened off-site authority signals for AI trust models

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Key Outcome

We successfully delivered the campaign, ensuring a seamless and timely launch across channels.
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Results (June–Dec 2025)

  • Significant growth in AI brand mentions and citations‍
  • Strong increase in AI Share of Voice across generative platforms‍
  • Improved visibility for high-intent informational queries inside AI-generated answers

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What Changed

  • AI systems began referencing Essco as an authoritative source, not just a ranked website.
  • Informational and consideration-stage queries increasingly surfaced Essco in LLM responses.
  • Traditional SEO performance successfully translated into generative search visibility.

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