Build awareness and generate conversations amongst frequent traveler and business travelers, through creative storytelling, whilst highlighting the features as well.
Build awareness and generate conversations amongst frequent traveler and business travelers, through creative storytelling, whilst highlighting the features as well.


How to creatively communicate to the right audiences the various features of indiGo’s legroom, without saying it outright, and without sounding like an ad, especially when it’s only available in select cities?

Built a multi-city influencer campaign on Instagram and LinkedIn, blending premium storytelling with platform-specific focus - startup founders drove high-intent narratives on LinkedIn, while lifestyle influencers showcased comfort and luxury on Instagram.
3Mn+ views on IG | 1.7 Mn++ accounts reached | 80K+ engagement | 65% increase in organic website traffic
One of the reels organically posted by a macro influencer with 300K++ followers

