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Case Study :
IndiGo Influencer

We gave influencers space- literally

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Objectives

Build awareness and generate conversations amongst frequent traveler and business travelers, through creative storytelling, whilst highlighting the features as well.

Challenges

How to creatively communicate to the right audiences the various features of indiGo’s legroom, without saying it outright, and without sounding like an ad, especially when it’s only available in select cities?

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Solution

Solution


Built a multi-city influencer campaign on Instagram and LinkedIn, blending premium storytelling with platform-specific focus - startup founders drove high-intent narratives on LinkedIn, while lifestyle influencers showcased comfort and luxury on Instagram.

Results


3Mn+ views on IG | 1.7 Mn++ accounts reached | 80K+ engagement | 65% increase in organic website traffic

One of the reels organically posted by a macro influencer with 300K++ followers

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Key Outcome

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