To drive inquiries for the Cadet Pilot Programme
Objectives
Challenges
- Targeting a Highly Specific Audience: Identifying and engaging students aspiring to become commercial pilots within a limited and competitive niche.
- High Consideration and Financial Barriers: Addressing concerns related to course costs, career prospects, and return on investment.
- Geographical and Awareness Constraints: Building nationwide awareness across Tier 1, Tier 2, and Tier 3 cities while maintaining lead quality and scalability.
Strategy
Campaign Duration: January 2024 To September 2024
Geographies Targeted: Delhi/NCR,. Mumbai, Kolkata, Chennai, Bengaluru, Hyderabad, Guwahati, Imphal, Agartala, Shillong, Dibrugarh, Jorhat, Chandigarh, Ludhiana, Panchkula, Jalandhar, Amritsar, Pune, Hisar, Rohtak, Sonipat, Bhiwani, Jaipur, Indore
Media Approach:
- Highly targeted campaigns to relevant users on Facebook and Instagram.
- Use interest audience targeting Display to create more impact & improve the Ad recall among our TG.
- Real time campaign optimization to make sure lead quality is maintained as per the requirement.
