Design a look book for the launch of Cloud, Jaquar’s new hybrid touch shower- one that would visually express the product’s name, innovation and sensorial experience.
Objectives
Challenges
The look book needed to feel light, intuitive, and modern, mirroring the experience of the shower itself.
Strategy
We created a concept-driven look book rooted in the metaphor of clouds- soft, fluid and immersive.
The product was photographed with a model to humanise the experience and demonstrate interaction.
These images were then elevated through careful image manipulation and compositing, where cloud forms, misty textures, and soft lighting were layered to build a dream-like visual narrative around the product.
