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Jaquar GMB
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Case Study :
Jaquar Dealer GMB

Turned local searches into showroom visits

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Objectives

  • Drive footfall at dealer counters
  • Increase phone enquiries to dealer counters
  • Increase awareness in the store vicinity

Challenges

  • Bridging the Online-to-Offline Gap: Converting digital engagement into measurable in-store visits and phone enquiries across multiple dealer locations.
  • Hyperlocal Targeting at Scale: Ensuring precise geo-targeting at the pin-code level while maintaining campaign efficiency and relevance.
  • Fragmented Dealer Ecosystem: Aligning branding, messaging, and performance tracking across numerous independent dealer outlets with varying digital maturity.

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    Strategy

    Campaign Duration:  August 2024 To Jan 2025

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    Media Approach:

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    • Highly targeted campaigns to relevant users on Google, Facebook and Instagram. 

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    • Full-funnel visibility across Google platforms (Search, Display, YouTube, Maps, and Gmail)

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    • Google My Business (GMB) profiles were integrated with its Google Ads account. This alignment significantly improved local search visibility, enabling better tracking of direction requests and call enquiries.

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    • Hyper local Geo-targeting: Campaigns were geo-targeted at the pin code level, ensuring precise audience reach within the vicinity of each dealer outlet. This approach increased the relevance and effectiveness of local outreach.

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    • Advanced audience segmentation was implemented: Search behaviour and interest-based signals Demographics + Custom intent targeting

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    • Real time campaign optimization to make sure campaign quality is maintained as per the goal. 

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    • ‍Multi-format creatives tailored for individual dealers

    Key Outcome

    We successfully delivered the campaign, ensuring a seamless and timely launch across channels.
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