Jaquar launched Florentine Prime, a premium range of faucets, sanitaryware and wellness products, inspired by the timeless elegance of Florence, Italy. The objective was to translate this rich cultural and architectural inspiration into a compelling product film- one that would immerse viewers in the spirit of Florence while showcasing the design philosophy behind the collection.
Objectives
Challenges
Luxury product films today are dominated by real-location shoots, especially when cultural authenticity is key. Shooting in Italy, however, came with logistical, financial and production constraints.
Strategy
Using our in-house 3D expertise, we rebuilt the essence of Florence from the ground up digitally. Inspired by iconic Italian architecture, arches, textures, proportions, and spatial geometry, we recreated environments that echoed Florence’s artistic heritage. The renders ensured authenticity, scale, and cinematic depth without relying on physical locations; blended architectural storytelling with product designs.
