Founded in India in 1960, Jaquar Group has grown from a homegrown manufacturer into a globally respected brand with a presence across 55+ countries. As the brand expanded into new geographies and formats, including the launch of Jaquar World experiences worldwide, the need for a unified brand expression became critical.
Objectives
Challenges
Rapid global expansion brought complexity. Different markets interpreted the brand in different ways, leading to inconsistencies in communication, visual expression, and on-ground execution.
The challenge was to create a single, robust brand framework that could:
- Clearly define Jaquar’s do’s and don’ts
- Be flexible enough for global adoption
- Ensure uniformity across dealers, showrooms, and brand experiences worldwide
All while preserving Jaquar’s legacy as a brand made in India, trusted globally.
Strategy
We designed the Jaquar Brand Guidelines, a comprehensive system that unified the brand across markets without diluting its identity.
The guidelines codified Jaquar’s visual language, tone of voice, spatial branding principles, and communication standards into one authoritative document.
