Jaquar Koffee with Karan Season 8 | Case Study

Campaign Performance Summary

The campaign successfully achieved its core objectives, generating impressive traction and meaningful business impact.

102‍

Million+

Impressions Delivered

Million+

Completed Views

2.9

Lakh+

Clicks

0.63%

Click-Through Rate (CTR)

21.8

Million+

Video Reach

94%

Average View-Through Rate (VTR)

‍

28.2

Million+

Total Campaign Reach

Objectives

To strengthen Jaquar’s positioning as a premium lighting brand by associating with one of India’s most iconic and culturally influential talk shows- Koffee with Karan Season 8. The objective was to integrate Jaquar lighting seamlessly into the show’s most celebrated moments, using the platform’s aspirational appeal to connect with audiences who admire celebrity lifestyles, luxury and design-led living.

Challenges

Koffee with Karan is a content-rich, personality-driven format where brand integrations risk fading into the background or feeling forced.

Rough torn edge of dark blue textured paper on black background.

Solution

Jaquar partnered as the Official Lighting Partner of Koffee with Karan Season 8, embedding the brand directly into the show’s most iconic and high-attention moments.

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Key integrations included:-

‍Rapid-fire round illumination – Jaquar lighting dramatically set the tone for the show’s most anticipated segment, enhancing drama, glamour and energy.

‍Audience room transformation – Jaquar decorative lights were used to elevate the ambience of the audience space, ensuring the entire set reflected luxury and sophistication.

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