Jaquar Lighting x Deepika Padukone | Case Study

Objectives

Jaquar Group has long been synonymous with excellence in bath fittings, owning strong recall and leadership in the category. However, despite having one of the widest dealer networks in the country, Jaquar’s lighting category lacked equivalent visibility and mindshare.

Challenges

Retailers and dealers are key brand influencers in the category, and their recall is often driven by strong visual cues and celebrity association. While Jaquar’s bath segment enjoyed high recognition, its lighting portfolio struggled to stand out in a crowded, celebrity-driven market.

Rough torn edge of dark blue textured paper on black background.

Solution

We turned to the power of cinema and celebrity to spark instant recognition. Deepika Padukone, a symbol of elegance, contemporary luxury, was brought on board as the face of Jaquar Lighting. Her presence lent the category immediate credibility and aspiration. Through cinematic storytelling and refined visuals, the film positioned Jaquar Lighting as a natural extension of the brand’s design-led philosophy.

‍

Result

‍Dealer recall and category visibility saw a significant uplift, with Jaquar Lighting gaining the celebrity-led recognition it needed to compete confidently in the space. The film became a powerful tool across retail environments, dealer meetings, and brand touchpoints, cementing Jaquar Lighting’s presence in the market.