case study banner
Our Work
OOH
Jaquar OOH
Black rightward chevron arrow on a transparent background.
Case Study :
Jaquar OOH (Lion creative)

In a city where lions symbolise power, luxury had to match.

Visit Site
White paper sheet with torn edges creating a rough rectangular frame.
A piece of light green translucent tape with wrinkles on a white background.

Objectives

- To design a head-turning OOH creative for Jaquar that commands attention across national and UAE markets, establishing a strong, premium brand presence in high-value transit environments

Challenges

- Target high-value audiences like professionals, HNIs, and global travelers to boost brand salience for Jaquar's premium bath solutions.

- Emphasize luxury and wellness through culturally resonant visuals for strong recall in transit-heavy zones.

Rough torn edge of dark blue textured paper on black background.

Solution

In Dubai, symbols of power and prestige are expressed through the extraordinary- where even wild, untamed icons like lions become personal statements of status. Leveraging the same insight, we designed OOH creative featuring a lion in the Jaquar bathtub.

  • OOH was installed at high-impact transit touchpoints at airports (arrivals/departures) and premium arterial roads captured mobile audiences during extended dwell and commute times
  • Iconic Dubai presence on Sheikh Zayed Road, Al Khail Road, and Sheikh Mohammed Bin Zayed Road targeted prestige corridors
  • Dominated airports with placements at Delhi T1 arrivals, Delhi T3 departures, and Bengaluru arrivals for unavoidable exposure

Result:

‍
Achieved massive reach to millions of daily flyers, commuters, HNIs, and global audiences in premium locations
- High-frequency placements drove unaided recall and top-of-mind awareness
- Premium positioning on Dubai landmarks and Indian airports enhanced credibility and global perception

‍

paper-effect

Key Outcome

prearow
arrow
paper-effect

More Campaigns

If this caught your eye, here’s what other brands in this category achieved.
White torn paper edges on a transparent background, creating a paper cutout effect.
Light turquoise paint stroke with visible brush texture on white background.

Essco SEO

A 12-month SEO campaign that significantly grew Essco's organic traffic and keyword visibility.

Read Now
White torn paper edges on a transparent background, creating a paper cutout effect.
Light turquoise paint stroke with visible brush texture on white background.

Rehau India SEO

A 12-month SEO campaign that doubled REHAU India's organic traffic to 109,924 sessions.

Read Now
Discover Our Work